Think Before You Post to Avoid A Social Media Crisis

Think Before You Post to Avoid A Social Media Crisis

We all have had those moments where we see something on social media that makes us feel an emotion. Quickly, we can be inspired to laugh, cry or get angry. We instantly want to react. But what does liking, sharing, or commenting say about us professionally or personally?

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Four PR Strategies for 2021

Four PR Strategies for 2021

Did you have to throw out most of your 2020 public relations plans when COVID-19 took hold of our daily lives? This January, hit the reset button on your organization’s communication goals with lessons learned from the pandemic. Your plan should incorporate these four approaches.

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Prepare for Zoom Media Interviews or Presentations

Prepare for Zoom Media Interviews or Presentations

At this point in 2020, each member of my household now has a dedicated Zoom account. Zoom/video call mishaps are still an everyday occurrence. Some professionals have been embarrassed or even fired for something seen while using Zoom. While media training has fundamentals, there are some nuances that should be accounted for when patching into a television studio virtually. As a PR professional, I see a need to share these insights with businesses and organizations facing media interviews over virtual platforms like Zoom.

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Four Ways to Maximize Your Time Post-Graduation

Four Ways to Maximize Your Time Post-Graduation

The quest for meaningful employment can seem daunting, but these challenges should be used to strengthen our mindset and continue pushing towards our dreams. Instead of pulling the “I graduated into a pandemic and now I can’t get a job,” excuse card, ask yourself what you could be doing to make yourself more marketable to future employers. More importantly, what could you do that would positively impact your mindset and resume?

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Working through Mommy Guilt During the Pandemic

Working through Mommy Guilt During the Pandemic

Managing work and home life seems more challenging than ever, especially for working moms. To avoid burnout and feeling overwhelmed with the millions of choices related to our pandemic reality, I had to ask for help and lean on others. But let’s get real — it seems as though a working mother’s guilt is inevitable — pandemic or not. Here are some questions you can ask yourself to help get you through it.

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How to Be COVID-Kind with Video Calls
Business Communication, Business Tips, Digital Marketing Melissa Vela-Williamson Business Communication, Business Tips, Digital Marketing Melissa Vela-Williamson

How to Be COVID-Kind with Video Calls

Since the outbreak of COVID-19, there was been a wild increase in the use of video calls. As a PR person, I immediately worried that video calls would add undue volatility to an already unpredictable situation. Before you request a Zoom meeting, consider….is a video call the best tool for this? Would a conference call suffice? Or would a screen-share only video call be the best option for my audience?

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Crisis Communication in the COVID-19 Climate

Crisis Communication in the COVID-19 Climate

The COVID-19 pandemic has turned organizations of all sizes across the world upside down. Our independence and social norms have shifted dramatically to stop the spread of this novel coronavirus. Based on what I’ve experienced alongside journalists these past days, here are suggestions for how to move forward in our world’s new normal.

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