Three Things I Learned as a PR Apprentice
Advice, Business Tips, Digital Marketing, Getting Ahead, Business Communication, Media Relations, Personal Branding, Public Relations Georgina Vela Advice, Business Tips, Digital Marketing, Getting Ahead, Business Communication, Media Relations, Personal Branding, Public Relations Georgina Vela

Three Things I Learned as a PR Apprentice

Before receiving the title of Public Relations Apprentice at MVW Communications, I was just a PR graduate with some theoretical practice in my area of study. I knew that the real lessons hadn’t even begun. Although the lessons I learned during my time at MVW are too many to mention, I’ve listed my top three.

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Prepare for Zoom Media Interviews or Presentations
Getting Ahead, Digital Marketing, Business Tips, Advice, Public Relations, Media Relations Melissa Vela-Williamson Getting Ahead, Digital Marketing, Business Tips, Advice, Public Relations, Media Relations Melissa Vela-Williamson

Prepare for Zoom Media Interviews or Presentations

At this point in 2020, each member of my household now has a dedicated Zoom account. Zoom/video call mishaps are still an everyday occurrence. Some professionals have been embarrassed or even fired for something seen while using Zoom. While media training has fundamentals, there are some nuances that should be accounted for when patching into a television studio virtually. As a PR professional, I see a need to share these insights with businesses and organizations facing media interviews over virtual platforms like Zoom.

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Crisis Communication in the COVID-19 Climate
Business Communication, Digital Marketing, Business Tips, Getting Ahead, Media Relations, Journalism, Public Relations Melissa Vela-Williamson Business Communication, Digital Marketing, Business Tips, Getting Ahead, Media Relations, Journalism, Public Relations Melissa Vela-Williamson

Crisis Communication in the COVID-19 Climate

The COVID-19 pandemic has turned organizations of all sizes across the world upside down. Our independence and social norms have shifted dramatically to stop the spread of this novel coronavirus. Based on what I’ve experienced alongside journalists these past days, here are suggestions for how to move forward in our world’s new normal.

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Two PR Materials Newsrooms Need
Journalism, Media Relations, Business Tips, Business Communication, Public Relations Melissa Vela-Williamson Journalism, Media Relations, Business Tips, Business Communication, Public Relations Melissa Vela-Williamson

Two PR Materials Newsrooms Need

Two materials are critical for the PR tool belt of anyone who wants local newsrooms to publish their stories: the press release and the media alert. In collaboration with a top newsroom editor, we outlined what elements are necessary for each document- a breakdown that will help readers distinguish between the two frequently confused materials.

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Nine Ways to Determine What's Newsworthy
Business Communication, Getting Ahead, Journalism, Media Relations, Public Relations, Business Tips Melissa Vela-Williamson Business Communication, Getting Ahead, Journalism, Media Relations, Public Relations, Business Tips Melissa Vela-Williamson

Nine Ways to Determine What's Newsworthy

Throughout my 19-year career specializing in public relations, I have worked with countless journalists to tell important stories. Pitching story ideas to reporters can seem daunting. Read about the nine ways that journalists determine what stories may be worth covering. Use these points as criteria on whether you should consider your “news” worthy of a story pitch.

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