Need PR Advice?

MVW Communications Founder Melissa Vela-Williamson has published her very own book on public relations! This book will help aspiring students, journalists, and marketers from all backgrounds enter and navigate today’s PR field successfully.

As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing and storytelling, making quick connections and forecasting the future is vital for success. 

Are you prepared for the real world of public relations? In Smart Talk: Public Relations Essentials All Pros Should Know, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. Written for new pros, transitioning journalists, and tenured practitioners, Melissa provides experience-based insight that bridges the gap between classroom and career, shares how to level up your PR strategy, and better connect with multicultural communities.

You’ll learn about developing beneficial relationships, creating integrated communication strategies, planning targeted campaigns, and advising clients in their diversity and inclusion efforts.

In public relations, missteps are easy but redemption can be difficult. Smart Talk is a candid guide to navigating this evolving industry and forging your own path toward an impactful, purposeful career.