14. Digital Public Relations with Sarah Evans

SARAH EVANS, FOUNDER OF SEVANS STRATEGY AND SEVANS DIGITAL PR

In an increasingly digital world, the strategies we use to effectively communicate must evolve to keep up. Learn more about those strategies and other best practices from today's guest, Digital PR Strategist Sarah Evans.

About Sarah:
Sarah Evans, founder of Sevans Strategy and Sevans Digital PR, is a digital PR strategist, consultant, global brand correspondent and keynote speaker, who works with companies worldwide to create and improve their social and digital PR strategies. Her team is able to advise on branding, marketing, advertising, and public relations.

Additionally, Sarah has been a digital correspondent for several companies including Paypal, Cox Communications, MGM International, Cisco, SAP, Wal Mart, Shorty Awards and more.

Topics covered:
- Defining Digital PR
- Trends in PR specialties
- The concept of digital legacy
- Becoming an influencer
- Advising clients on TikTok
- Vital digital strategies

Actions to take:
- Learn from the people around you
- Be intentional with your voice
- Build relationships with media

Resources mentioned:
- Sarah's newsletter
- Public
- MVW Communications
- PR Pro Gear