13. Considering Communications Specialties

In the communication field, there are two categories that most professionals fall under: generalist or specialist. This season, we're focusing on Communication Specialties. Join Melissa as she starts season three reviewing the pros and cons of specializing and how you can find your specialty areas over time.

Topics covered:
- Generalists vs. specialists
- Discovering your niche
- How and when to decide on your specialty
- Future-proofing your career

Actions to take:
- Find your passion
- Embrace your vantage point
- Keep an integrated mindset

Resources mentioned:
- "Communication Specialties: Generalist vs. Specialist" blog post
- MVW Communications
- PR Pro Gear