15. Teaching PR and Social Media with Karen Freberg

Karen Freberg, Professor in strategic Communications at the University of Louisville

Interested in teaching PR or social media? There's a niche for that! Learn more about educating tomorrow's professionals in today's episode with Strategic Communications Professor Karen Freberg.

About Karen:
Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg has written several books including "Social Media for Strategic Communications: Creative Strategies and Research-based Applications" and "Discovering Public Relations".

Topics covered:
- The path to teaching
- The importance of real-world experience
- Writing the book on social media
- Creating an online community
- Designing a curriculum
- What to know about becoming an educator

Actions to take:
- Find ways to gain experience
- Create the tools you wish you had
- Mix theory with real-world experience

Resources mentioned:
- Sage Publishing
- Barnes & Noble
- Social Media Professors Community Group
- MVW Communications
- PR Pro Gear