Crisis Communication in the COVID-19 Climate
The COVID-19 pandemic has turned organizations of all sizes across the world upside down. Our independence and social norms have shifted dramatically to stop the spread of this novel coronavirus. Based on what I’ve experienced alongside journalists these past days, here are suggestions for how to move forward in our world’s new normal.
Lessons Learned from Livestreaming
Livestreaming allows organizations to share video content in an interactive, exciting way. As this format of video creation increases in popularity, organizations should invest their time and energy into using this tool for their advantage. Here are some key lessons I have learned from livestreaming so you know what to expect and what to avoid before you broadcast live.
Two PR Materials Newsrooms Need
Two materials are critical for the PR tool belt of anyone who wants local newsrooms to publish their stories: the press release and the media alert. In collaboration with a top newsroom editor, we outlined what elements are necessary for each document- a breakdown that will help readers distinguish between the two frequently confused materials.
Nine Ways to Determine What's Newsworthy
Throughout my 19-year career specializing in public relations, I have worked with countless journalists to tell important stories. Pitching story ideas to reporters can seem daunting. Read about the nine ways that journalists determine what stories may be worth covering. Use these points as criteria on whether you should consider your “news” worthy of a story pitch.
Breakfast Meeting Spots in San Antonio
A compiled list of cost-conscious recommendations to accommodate your next professional breakfast meeting in San Antonio, Texas.
Eight Ways Graduates Can Prepare for the PR World
You get the degree; you get the dream job…right? Any practitioner can tell you it doesn’t work that way. Employers believe that degrees carry weight -- but that's just part of the equation. Learning the theory of public relations and the practice of it can reveal wide gaps. So how can a new graduate prepare to earn (and keep) a place in the PR world? Here are eight essential tips that can help you succeed during your first years on the job.