Two PR Materials Newsrooms Need
Journalism, Media Relations, Business Tips, Business Communication, Public Relations Melissa Vela-Williamson Journalism, Media Relations, Business Tips, Business Communication, Public Relations Melissa Vela-Williamson

Two PR Materials Newsrooms Need

Two materials are critical for the PR tool belt of anyone who wants local newsrooms to publish their stories: the press release and the media alert. In collaboration with a top newsroom editor, we outlined what elements are necessary for each document- a breakdown that will help readers distinguish between the two frequently confused materials.

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Nine Ways to Determine What's Newsworthy
Business Communication, Getting Ahead, Journalism, Media Relations, Public Relations, Business Tips Melissa Vela-Williamson Business Communication, Getting Ahead, Journalism, Media Relations, Public Relations, Business Tips Melissa Vela-Williamson

Nine Ways to Determine What's Newsworthy

Throughout my 19-year career specializing in public relations, I have worked with countless journalists to tell important stories. Pitching story ideas to reporters can seem daunting. Read about the nine ways that journalists determine what stories may be worth covering. Use these points as criteria on whether you should consider your “news” worthy of a story pitch.

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