What I’ve Learned as a PR Apprentice
Advice, Public Relations Alexandra Berg Advice, Public Relations Alexandra Berg

What I’ve Learned as a PR Apprentice

I had no idea what to expect or what a virtual apprenticeship would even look like, but throughout the past eight months, I have gained real-world PR experience, expanded upon my undergraduate skills, and formed so many new skills. I have learned more in this position than I could even put onto paper, but here are some of the most important and career-altering tips I learned as a PR apprentice.

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Prepare for Zoom Media Interviews or Presentations

Prepare for Zoom Media Interviews or Presentations

At this point in 2020, each member of my household now has a dedicated Zoom account. Zoom/video call mishaps are still an everyday occurrence. Some professionals have been embarrassed or even fired for something seen while using Zoom. While media training has fundamentals, there are some nuances that should be accounted for when patching into a television studio virtually. As a PR professional, I see a need to share these insights with businesses and organizations facing media interviews over virtual platforms like Zoom.

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Two PR Materials Newsrooms Need

Two PR Materials Newsrooms Need

Two materials are critical for the PR tool belt of anyone who wants local newsrooms to publish their stories: the press release and the media alert. In collaboration with a top newsroom editor, we outlined what elements are necessary for each document- a breakdown that will help readers distinguish between the two frequently confused materials.

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