37. Uplifting Your Community with Bernice Chao

Bernice Chao, Creator of Asians in Advertising

How do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility.

About Bernice:
Bernice Chao is an award-winning creative who's worked on campaigns for notable brands like HBO, Google, Chime, and Nissan. As one of the few female Asian American creative leaders in the United States, she is helping shape the AANHPI community as the co-founder of the non-profit organization Asians in Advertising and host of the AIA podcast. She has also created mentorship and scholarship programs for the AANHPI community.

Topics covered:
- What inspired Bernice's career evolution
- How to counteract stereotypes
- Maintaining a work-life balance
- Advice on career evolution

Actions to take:
- Focus on self-care and well-being
- Establish boundaries and protect them
- Have deep, meaningful conversations
- Practice listening skills

Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast!

Resources mentioned:
- Southwest Key Programs
- Hispanic Women's Network of Texas
- Fierce Mujeres
- Hispanic Public Relations Association (HPRA)
- Asians In Advertising
- Mad Men
- Valuegraphics
- The Visibility Mindset
- Elemental
- Melissa's PRSA columns
- TedxCulverCity
- Smart Talk: Public Relations Essentials All Pros Should Know
- MVW Communications
- PR Pro Gear