Meet the Authors of "Latinas in PR": Rachel Benavidez and Lilly Cortés Wyatt

Rachel Benavidez

Lilly Cortés Wyatt

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Rachel Benavidez and Lilly Cortés Wyatt.

About Rachel:
Rachel Benavidez is a former journalist turned public relations and marketing professional who brings more than 25 years of experience to her role as Vice President of Communications and Strategy for VIA Metropolitan Transit in San Antonio. The local PRSA Chapter named her PR Professional of the Year in 2023 and in 2024 elected her President, to lead in 2025. She's a Rio Grande Valley native who has lived in San Antonio since 2008, with roles as editor in chief at San Antonio Magazine and City Editor at the San Antonio Express-News.

Connect with Rachel on LinkedIn
Follow Rachel on Facebook
Follow Rachel on Instagram

About Lilly:
Lilly is the founder of SociosPR, an integrated communications firm known for its expertise in multicultural strategies and cultural competence. Drawing from her journalism background, Lilly leads a team with over a century of combined experience delivering tailored, human-centered communication solutions. With a commitment to diversity in thought and approach, Lilly offers insights that are intersectional, socially conscious, and environmentally aware, empowering clients to connect authentically with diverse audiences.  

Connect with Lilly on LinkedIn
Follow SociosPR on LinkedIn
Follow SociosPR on Instagram
Follow SociosPR on Facebook

Topics covered:
- How the authors got in Public Relations
- What inspired them to share their story
- A preview of each author's story
- Advice for someone taking a step forward in their career
- Buy your copy of "Latinas in PR" on Amazon

Resources mentioned: 
- "Latinas in Public Relations: Shaping Communications, Communities, and Culture"
- "Smart Talk: Public Relations Essentials All Pros Should Know"
- MVW Communications