1. How to Communicate in Turbulent Times

After a year as turbulent as 2020, there is one word Melissa has in mind: “Restoration.” In the inaugural Smart Talk Series episode, Melissa reflects on the lessons learned in 2020 and how communicating during tough times challenges professionals.

Topics covered:

• Silver linings from 2020

• How to communicate with your audience

• Adaptable crisis management

• Evaluating your processes to create meaningful change

• Next steps for restoration throughout 2021

Actions to take:

• Establish a one-word theme for 2021

• Don't forget to remember the "why" when you lay out the "how"

• Embrace our new hybrid world

• Plan with pencils

• Diversify your approach

Resources mentioned:

• My Intent Project: https://myintent.org/

• Maslow's Hierarchy of Needs: https://www.simplypsychology.org/maslow.html

• Meals on Wheels San Antonio: https://www.mowsatx.org/