Four Steps for Practicing Social Responsibility
If you are unfamiliar with “Corporate Social Responsibility'' or CSR, you may not realize you are taking part in it when you participate in your organization's United Way campaign, recycle items in the office, or donate in a company’s food drive.
Melissa Vela-Williamson and MVW Communications Named Finalists in Inaugural National Diversity Awards
San Antonio-based MVW Communications can now add “changemaker” to its list of accolades.
PRNews recently announced that Melissa Vela-Williamson, APR, is a finalist for the Latinx Pioneer Award, and its Meals on Wheels COVID Response Campaign is a finalist in the communications and PR campaigns executed by a Latinx-owned business.
Managing Communication During Power Outages
The morning of Feb. 15, Texans woke up to a Winter Wonderland. As the day wore on, our Winter Wonderland turned into a Winter Wasteland. Power outages left thousands of residents without heat and in the dark. To compound the challenges, many lost water service to their homes from frozen water pipes and other weather-related issues. The winter storm of 2021 taught us many lessons when outages lasted more than a day. Here are a few tips to help you plan for the next major weather disaster.
Four PR Strategies for 2021
Did you have to throw out most of your 2020 public relations plans when COVID-19 took hold of our daily lives? This January, hit the reset button on your organization’s communication goals with lessons learned from the pandemic. Your plan should incorporate these four approaches.
Critical Components of a Public Relations Plan
Developing a public relations plan involves strategic thinking and following a systematic planning process. Let’s break down some critical but confusing parts of a PR plan: goals, objectives, strategies, and tactics.
Understanding how each of these plan components intersect, rely on each other and have their own role will help you build stronger, more measurable plans.