Census Says: Hispanic Heritage Month is a Must

Census Says: Hispanic Heritage Month is a Must

Hispanic Heritage Month helps remind us of the rich traditions, leaders and shared values that make the Hispanic/Latino culture so significant. And that significance is rising -- the Latino population represented some big statistical shifts recently in the latest U.S. Census. Hispanic Heritage Month begins on September 15 and lasts through October 15. There’s a lot to commemorate during this short time. No matter your market area, encouraging your organization or client to embrace this month makes good fiscal sense now.

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Melissa Vela-Williamson and MVW Communications Named Finalists in Inaugural National Diversity Awards
Public Relations, Getting Ahead, News, Announcements Melissa Vela-Williamson Public Relations, Getting Ahead, News, Announcements Melissa Vela-Williamson

Melissa Vela-Williamson and MVW Communications Named Finalists in Inaugural National Diversity Awards

San Antonio-based MVW Communications can now add “changemaker” to its list of accolades.

PRNews recently announced that Melissa Vela-Williamson, APR, is a finalist for the Latinx Pioneer Award, and its Meals on Wheels COVID Response Campaign is a finalist in the communications and PR campaigns executed by a Latinx-owned business.

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Managing Communication During Power Outages

Managing Communication During Power Outages

The morning of Feb. 15, Texans woke up to a Winter Wonderland. As the day wore on, our Winter Wonderland turned into a Winter Wasteland. Power outages left thousands of residents without heat and in the dark. To compound the challenges, many lost water service to their homes from frozen water pipes and other weather-related issues. The winter storm of 2021 taught us many lessons when outages lasted more than a day. Here are a few tips to help you plan for the next major weather disaster.

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How to Be COVID-Kind with Video Calls
Business Communication, Business Tips, Digital Marketing Melissa Vela-Williamson Business Communication, Business Tips, Digital Marketing Melissa Vela-Williamson

How to Be COVID-Kind with Video Calls

Since the outbreak of COVID-19, there was been a wild increase in the use of video calls. As a PR person, I immediately worried that video calls would add undue volatility to an already unpredictable situation. Before you request a Zoom meeting, consider….is a video call the best tool for this? Would a conference call suffice? Or would a screen-share only video call be the best option for my audience?

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Introducing: Final Thoughts Friday
Final Thoughts Friday, Getting Ahead, Business Communication Melissa Vela-Williamson Final Thoughts Friday, Getting Ahead, Business Communication Melissa Vela-Williamson

Introducing: Final Thoughts Friday

I've been terrible about posting consistently. Who has time, right? I've noticed I can find time to write blog posts on Fridays. My brain is DONE by Friday, though. So let's keep it simple. I'm launching a special Friday series where I round up the best lessons the week had to offer. The good, bad and the uggggglllly.

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