Book Sneak Peek: Media Relations Do's and Don'ts
In Chapter 3, “Media Relations Do’s and Don’ts,” I share best practices on topics such as setting media coverage goals, pitching story ideas, and knowing what’s newsworthy.
How to Clarify Complex Brands
A marketing industry rule of thumb is that a customer needs seven interactions with a brand before they remember it or engage with it. If the brand is inconsistent in its brand expression, then that rule goes out the window.
Brand expression inconsistency is quite common with organizations large and small. Sometimes with small organizations, a brand style guide doesn’t exist.
Melissa Vela-Williamson and MVW Communications Named Finalists in Inaugural National Diversity Awards
San Antonio-based MVW Communications can now add “changemaker” to its list of accolades.
PRNews recently announced that Melissa Vela-Williamson, APR, is a finalist for the Latinx Pioneer Award, and its Meals on Wheels COVID Response Campaign is a finalist in the communications and PR campaigns executed by a Latinx-owned business.
Managing Communication During Power Outages
The morning of Feb. 15, Texans woke up to a Winter Wonderland. As the day wore on, our Winter Wonderland turned into a Winter Wasteland. Power outages left thousands of residents without heat and in the dark. To compound the challenges, many lost water service to their homes from frozen water pipes and other weather-related issues. The winter storm of 2021 taught us many lessons when outages lasted more than a day. Here are a few tips to help you plan for the next major weather disaster.