Book Sneak Peak: How to Embrace Email Ettiquette
In Chapter 2, “Start Smart with PR Etiquette,” I share my thoughts on the unspoken PR etiquette that makes or breaks our reputations. These tips will save you lots of embarrassing moments. A surprising section to many is my take on email management strategy, which is actually key to successful workplace communication.
Four Steps for Practicing Social Responsibility
If you are unfamiliar with “Corporate Social Responsibility'' or CSR, you may not realize you are taking part in it when you participate in your organization's United Way campaign, recycle items in the office, or donate in a company’s food drive.
How to Clarify Complex Brands
A marketing industry rule of thumb is that a customer needs seven interactions with a brand before they remember it or engage with it. If the brand is inconsistent in its brand expression, then that rule goes out the window.
Brand expression inconsistency is quite common with organizations large and small. Sometimes with small organizations, a brand style guide doesn’t exist.