Making Connections with Hispanic Influencers

How do you connect with the Hispanic market? That’s a top question for organizations because Hispanics accounted for 52 percent of the U.S. population growth in the last decade and have an economic buying power of $1.5 trillion. Hispanic consumers are tight-knit networks — we are wired for referral based, word-of-mouth marketing. A primary trust factor is whether a family member or friend has referred us to an organization, product or service.