Technology and Spanish Translations
PR pros are facing a language conundrum as the United States becomes more Hispanic in numbers. Counties that historically did not have a significant Hispanic population saw huge growth according to the most recent Census. In fact, 517 counties of this makeup reported their Hispanic population grew by 50% or more in the last decade. Consider the undercount the Hispanic or Latino population the Census Bureau also reported. It’s time we all prepare to communicate better with Hispanic communities.
Be Courageous When Communicating
Communicating when the stakes are high or the subject is uncomfortable can be a challenge for PR practitioners. It seems like tactfully sharing hard truths or facilitating sensitive conversations is somewhat a specialty. All PR professionals should become skilled in navigating tricky topics and conversations to be true advisers. Even crisis communication experts may have to overcome fear or anxious feelings that arise before communicating. We may not have that thick skin yet, but we can work to develop it.
Respect Educational Diversity
When is the last time you thought about the education level of your stakeholders? As PR professionals, we may think more about visual indicators of diversity than how people differ in ways we can’t see. The level of education people have can affect all aspects of their life. Have you considered tailoring your PR strategies in relation to educational diversity?