Rebranding Latino Leadership in PR
PRSA Columns, Public Relations Melissa Vela-Williamson PRSA Columns, Public Relations Melissa Vela-Williamson

Rebranding Latino Leadership in PR

My goal is to help tell the Hispanic/Latino story for the PR profession. Through this monthly column, I’m thankful that Strategies & Tactics has given me the opportunity to provide useful, relatable information that could help open the door for Hispanic/Latino PR pros and provide advice on how to tap into Hispanic communities. 

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Spanish Media Myths and Truths
PRSA Columns, Public Relations Melissa Vela-Williamson PRSA Columns, Public Relations Melissa Vela-Williamson

Spanish Media Myths and Truths

I began my PR career at a Hispanic boutique agency. I didn’t know the difference between “general market” and Hispanic market media as a new grad, but soon learned about the divide. At a Hispanic or multicultural agency, you’re going to focus on the unique cultural attributes and communication preferences of a niche audience. 

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