Rebranding Latino Leadership in PR
My goal is to help tell the Hispanic/Latino story for the PR profession. Through this monthly column, I’m thankful that Strategies & Tactics has given me the opportunity to provide useful, relatable information that could help open the door for Hispanic/Latino PR pros and provide advice on how to tap into Hispanic communities.
3 Ways to Avoid Cultural Crises
There’s a big difference between knowing and doing. How many of us PR professionals have advised a client or leader just to have that gold nugget of advice ignored? The gap between hearing and actually listening is wide. The gap between knowing something and taking action is often wider.
Spanish Media Myths and Truths
I began my PR career at a Hispanic boutique agency. I didn’t know the difference between “general market” and Hispanic market media as a new grad, but soon learned about the divide. At a Hispanic or multicultural agency, you’re going to focus on the unique cultural attributes and communication preferences of a niche audience.