Help Tell Latino Stories
Think back to your American history class days. Which races were reflected in the textbook? The hard truth is that they probably weren’t Hispanic. Latinos are not even categorized as a race by the U.S. government. We’re an ethnic version of white. Is there a more symbolic way to explain how the Latino story is missing its rightful place in American stories?
Respect Educational Diversity
When is the last time you thought about the education level of your stakeholders? As PR professionals, we may think more about visual indicators of diversity than how people differ in ways we can’t see. The level of education people have can affect all aspects of their life. Have you considered tailoring your PR strategies in relation to educational diversity?
Making Connections with Hispanic Influencers
How do you connect with the Hispanic market? That’s a top question for organizations because Hispanics accounted for 52 percent of the U.S. population growth in the last decade and have an economic buying power of $1.5 trillion. Hispanic consumers are tight-knit networks — we are wired for referral based, word-of-mouth marketing. A primary trust factor is whether a family member or friend has referred us to an organization, product or service.
National Museum Elevates Latino Contributions
My family and I recently explored the first iteration of the Smithsonian’s National Museum of the American Latino in Washington, D.C. As the Smithsonian works to secure a stand-alone museum site, the Museum of the American Latino has been integrated into the National Museum of American History through the construction of the Molina Family Latino Gallery.