Making Connections with Hispanic Influencers
PRSA Columns, Public Relations Melissa Vela-Williamson PRSA Columns, Public Relations Melissa Vela-Williamson

Making Connections with Hispanic Influencers

How do you connect with the Hispanic market? That’s a top question for organizations because Hispanics accounted for 52 percent of the U.S. population growth in the last decade and have an economic buying power of $1.5 trillion. Hispanic consumers are tight-knit networks — we are wired for referral based, word-of-mouth marketing. A primary trust factor is whether a family member or friend has referred us to an organization, product or service.

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3 Pro Tips from a Recent Grad
Advice Melissa Vela-Williamson Advice Melissa Vela-Williamson

3 Pro Tips from a Recent Grad

I am not your “traditional” intern. I am slightly older (27) than what most would consider an intern. I returned to college in the middle of the pandemic, after already completing a degree in a field that didn’t make me happy. I’m so glad that I came back to the field that I fell in love with as a teenager.

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Learning Through Experience
Advice Kate Hughes Advice Kate Hughes

Learning Through Experience

As a go-getter, I love to learn, and internships are where I have learned my most valuable lessons. This semester, I found that internships are a great opportunity to gain practical experience and apply what you’re learning in the classroom to real-world situations. Here’s a peek into some of the things I’ve learned at MVW Communications.

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