
Latinas in PR Leverage Crucible Moments
Back in college, I had a debate with my creative writing professor about my identity. “Am I a Latina poet? Or am I a poet who happens to be Latina?” For me, the difference between those two descriptions wasn’t really about identity. It was about the type of work people could expect from my writing. I recognized that there was an expectation on what I should write about based on my ethnicity. Expanding what’s expected of me became my unconscious mission.


Cultural Competency Is a Must for All
In November, I was happy to attend PRSA’s ICON 2022 conference in Grapevine, Texas. The three-day event offered many rewarding experiences, but some situations there surprised me. I was excited to speak to hundreds of students and professionals at ICON 2022 about my new book, “Smart Talk: Public Relations Essentials All Pros Should Know.” As a communicator and agency owner, I am invested in PRSA. My team and I prepared for months for this milestone moment.