Inclusive Communication Fosters Belonging
It seems the only predictable part of life is change. Who knows that better than PR professionals? Each year we work in this profession should sharpen our skills and open our minds as we observe change — changes in people’s attitudes, behaviors and even beliefs. After two decades of working in public relations, I believe the principles of this work should remain static while everything about how we bring those principles to life is dynamic.
Challenging Anti-DEI Legislation: Insights from a Certified Diversity Professional
You’ve probably heard that Texas and other states, like Florida and Oklahoma, are banning diversity, equity, and inclusion initiatives in public higher education. Much of the public has shared upset since DEI efforts had been recommitted to in recent years. As a Certified Diversity Professional and holder of a CompassionateUSA Certification, I try to consider what role the PR professional and communicators can have in situations like this.
Book Sneak Peek: Be Thoughtful and Planful
In Chapter 10, “Act Like a Pro,” I review what happened during the COVID-19 pandemic and discuss the changes that it made to our work lives.
Book Sneak Peek: PR, DEI & Touchy Terminology
In Chapter 6, “Use Tailoring to Serve Multicultural Needs,” I dive deep into cultural strategy and why communicators should understand how to tailor their communication approaches for a multitude of audiences.
Diversity, Equity & Inclusion PR Expert Releases First Book
Melissa Vela-Williamson provides valuable insights for those starting their PR career
Communication Specialties: Generalist vs. Specialist
Everyone should have a generalist capability and mindset. That means that you could specialize in a certain topic or category, but you have enough knowledge to know the communication that would benefit that area all the way around. It’s a more integrated world every day we’re in it, so our communication profession demands that of us these days!