3 Ways to Avoid Cultural Crises
There’s a big difference between knowing and doing. How many of us PR professionals have advised a client or leader just to have that gold nugget of advice ignored? The gap between hearing and actually listening is wide. The gap between knowing something and taking action is often wider.
Cultural Competency Is a Must for All
In November, I was happy to attend PRSA’s ICON 2022 conference in Grapevine, Texas. The three-day event offered many rewarding experiences, but some situations there surprised me. I was excited to speak to hundreds of students and professionals at ICON 2022 about my new book, “Smart Talk: Public Relations Essentials All Pros Should Know.” As a communicator and agency owner, I am invested in PRSA. My team and I prepared for months for this milestone moment.