Join us this season as we focus on Cultural Strategy! Melissa kicks off Season 8 with Associate Director of Race and Ethnicity Research at Pew Research Center, Sahana Mukherjee. Listen as they discuss the important role research plays when crafting cultural strategy.

About Sahana:
Sahana Mukherjee is Associate Director of Race and Ethnicity research at Pew Research Center. She is an expert on issues of race relations, culture and identity, and immigration in American and Asian contexts. Sahana has published extensively in academic and non-academic outlets and has received multiple research awards from universities and professional societies in recognition of her work.

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Topics covered:
- Using research findings to inform communications strategy
- Findings from Pew Research Center's new report "A Majority of Latinas Feel Pressure To Support Their Families or To Succeed at Work”
- Unique pressures Latinas face
- Life satisfaction for Latinas

Resources mentioned:
- "A Majority of Latinas Feel Pressure To Support Their Families or To Succeed at Work"
- “Smart Talk: Public Relations Essentials All Pros Should Know”
- MVW Communications