Culturally relevant communication is powerful, especially when it's created with knowledge, empathy, and solidarity. In this episode, Melissa talks to Gabriel Reyes, the president and founder of Reyes Entertainment about his new book and efforts to inform and educate the industry pros about the need for cultural competence.

About Gabriel:
Gabriel Reyes is considered one of the pioneers of Hispanic marketing in the Entertainment Industry. He has led Reyes Entertainment, a boutique PR agency based in Hollywood for over two decades. In 2023, Reyes was honored by the Public Relations Society of America L.A. Chapter (PRSA-LA) with its Sunrise Honors Award in recognition of his work promoting Diversity, Equity, and Inclusion in the Public Relations field.

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Topics covered:
- The importance of cultural competence for communicators
- The state of U.S. media
- Defining implicit bias
- How PR pros can elevate marginalized communities
- How communication professionals can make a positive difference

Resources mentioned:
- Reyes Entertainment
- "WOKE: A Cultural Competence Guide for Communicators"
- "The Bronze Screen: 100 Years of the Latino Image in American Cinema"
- Race Forward
- "The Sum of Us: What Racism Costs Everyone and How We Can Prosper Together"
- “Smart Talk: Public Relations Essentials All Pros Should Know”
- MVW Communications