Sometimes the audiences that are the easiest to reach are not the ones that you need to hear from. In today's episode, Melissa sits with Jessica Broome Ph.D., the founder of Southpaw Insights about what inclusive insights are and how they can benefit every communicator.

About Jessica:
Dr. Jessica Broome is a survey methodologist and insights professional. She founded Southpaw Insights in 2008 to conduct meaningful, human-centered research that helps organizations make smart decisions and connect with audiences. Southpaw does qualitative and quantitative research to help clients understand what people think, feel, and do.

Email Jessica at jessica@southpawinsights.com
Connect with Jessica on LinkedIn.
Follow Southpaw Insights on LinkedIn.

Topics covered:
- The importance of inclusive insights
- Findings from niche audiences
- Challenges when communicating with hard-to-reach audiences
- The future of inclusive insights
- Findings from studies on women and self-promotion
- How communicators can utilize inclusive insights

Resources mentioned:
- Southpaw Insights
- “Barriers to Accessing Swim Lessons and Water Safety Information for American Indian and Alaska Native Persons”
- “Smart Talk: Public Relations Essentials All Pros Should Know”
- MVW Communications