What do you consider the "general market"? As a country, our marketing needs are as complex as our identities. This week, Melissa talks to the CEO and founder of APC Collective, Audrey Ponzio, about her communications agency's groundbreaking work in mindful marketing.

About Audrey:
Audrey Ponzio is the CEO & Founder of APC Collective where she and her team develop communications and community engagement programs to help clients grow their reach, relevance, and impact. Specializing in integrated and inclusive campaigns, Audrey has developed best-in-class programs for leading brands including Google, Audible, GE, Starbucks, Kraft Foods, Unilever, Johnson & Johnson, Pfizer, Time Warner Cable, American Heart Association, Girl Scouts, Boys & Girls Clubs of America, Sprint, Delta, and PepsiCo, among others.

Topics covered:
- The path to multicultural marketing
- Juggling identities
- The "why" behind APC Collective
- What is means to be mission-led
- Examples of trailblazing work
- How pros can be more inclusive
- Audrey's legacy

Actions to take:
- Give your work meaning
- Hire diverse-owned firms for more than diversity work
- Don't let your location limit you
- Take conversations to bigger places
- Use your time wisely

Resources mentioned:
- APC Collective
- LatinWorks
- "Time Inc.'s People en Español Reveals Findings from Exclusive Workplace Study: Latina@Work"
- Texan by Nature
- Jarritos
- "APC RALLIES COMMUNITY TO SUPPORT JARRITOS’ MINI-FILM"
- MVW Communications
- PR Pro Gear